Email Marketing is, of course, not a new marketing technique, and has been there since the advent of Internet and email. However, in the early days, it was rarely used for mass mailing and even if it was done, it was done to send updates from companies; to inform their existing customers about new arrivals and exciting offers.
Today, things have changed. It is now being used with a new strategy and no more limited to existing customers but has expanded to potential customers as well and is becoming one of the most popular forms of marketing on the internet.
Why is Email Marketing so popular?
Certainly, you can find a person who has not logged on to social media but hardly would you find a person without at least one email address. Today, unlike the earlier days when postal addresses were used, email I.Ds act as addresses for communicating with a person. And even if one has an email I.D opened long ago but has now shifted his attention to social media networking, still they are sure to communicate through emails, even if it is rare. They seldom neglect their email I.D to become inactive.
Email Marketing is more interactive as you can use multimedia like graphics, video, music and interesting quiz and games to attract your customers to visit your site. It is highly personalized and that makes many to prefer it.
If an existing customer or a potential customer doesn’t want to receive anymore updates or mails from you, they have the option to unsubscribe. This flexibility, though may sound negative, has really gone in favor of Email Marketing’s popularity.
With this technique, you can make use of custom-built list of clients, choose selective clients and avoid sending emails randomly.
When this technique is blended with SEO strategies, it gives out double benefits. Using different Search Engine Optimization techniques, you get the benefit of increasing traffic to your site, and once the visitor likes your site, he will become eager to know more about your products. For this purpose, you can use the free sign-up option. The benefit of this is that once a potential client signs up, you can enlist him in the email list, which will increase your list and the client too will be kept informed of offers and updates about your products.
In order to woo a potential customer to become an actual customer, you can start sending him emails. Sending a very attractive, yet factual and persuasive, emails is indeed a reliable art and the secret to stir his emotions. Consequent from this, the eagerness of the client would be kindled and that would put him into action, thereby resulting in his visiting your website over and over again.
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