While on-page SEO has its own significance within your website/blog, off-page SEO will simply carry your blog way into the wild.
The process of off-page SEO involves optimising web pages externally. This implies that the pages of your website are optimised from the outside by building back-links to it, since the only option available to you outside the website is building links that lead back towards it. Such back links serve to act as potential votes for your blog’s content. The better and preferably larger number of votes, or links, that your web page manages to draw, higher the rankings your website will eventually score with major search engines.
Off-page SEO is best referred to by the common phrase ‘link building’. Being almost the same in a literal sense, they can drive the rank of your blog to newer heights in the results shown on most search engines.
So what does link building actually entail? Link building is a process that helps in creating back-links to a particular web page by way of other websites or blogs. Search engines, as a prescribed rule, designate a particularly high significance to the quality and number of links displayed on the internet which are redirected towards the web pages of your own website.
Taking your blog into consideration as nominee for the top slot, these links deem to serve as your personal voters. As a somewhat common routine, search engines are regularly updated for the precise purpose of establishing the exact position that a specific web page ought to occupy on the final results shown by search engines. And on the long run, it is precisely these links which help to determine the very spot your blog will ultimately end up occupying on those search results.
Leading search engines such as Google, Yahoo and a host of others persistently crawl along the entire web, meticulously counting all links that point back towards a web page on your website, with the intention of indexing them appropriately. The algorithm built into these search engines then steps forward to position each web page in its rightfully designated place.
Now let’s put this in a manner that’s more understandable. Assuming that a particular web page is able to attain a hundred back-links on “Quick Weight Lose”, it would understandably need to be voted upon by an equal number of sites that hold sway in a niche that deals with ‘fitness’. In effect, when these websites are visited by Google, the search engine is able to naturally discern that since they demonstrate a link back to a page of your website, there should be some content of appreciable significance available at this site. Thus, the web page could end up being ranked at a higher spot in future results, when searched. This is similar to one hundred people opting to vote for you as a distinct authority on this particular niche.
For maximum off-page SEO effect and being considered especially great by search engines, it is significant that your effectually better quality back links have the distinct potential to vividly display some of these inherent properties.
1. Back-Links through Higher PageRank (PR) Web Page
To state the authority that is being held by any particular web page, Google algorithm gives it a PageRank that ranges between 0 and 10. It’s hence of greater significance to generally strive for obtaining back linking through web pages that enjoy a higher PR, giving preference to those with higher PR when comparing them to your website.
2. Using Various Anchor Texts
Always using the exact same anchor text that is keyword-stuffed for each and every back-link that leads up to your website’s page is positively an ill-advised practice for SEO purposes. It justifiably appears rather unnatural to Google, since it’s hardly practicable that each one of the back-links should carry the same old anchor text format. You must therefore make an extra effort to ensure that a different format is used for these back-links.
For instance, you could use a model that contains around 30% keywords that exactly match, 30% keywords that phrase match, 30% keywords that are more generic such as read more, learn more, click here, etc, and the remaining 10% as the webpage URL.
3. Similar Website and Niche Blog
Try and obtain links through websites and niche blogs that may be closer to your own web pages since these would serve as the more natural ones. A blog about ‘fitness’ would definitely not link well with one that deals exclusively with ‘racing cars’. So when you actually start building back-links, keeping this factor in mind; try getting links exclusively from those websites and blogs that truly display a great deal of relevance to your own particular niche.
4. Avoid Black Hat Type SEO
In what’s an extremely short time period, the process of Black Hat type of SEO can literally get back-links by their thousands. Although it may have worked earlier on for a number of websites, it’s no longer the case today. Getting those many thousand back-links, almost on an overnight scale, is a pre-empted form of suicide for any website or blog; so be wary of attempting such a scheme for it’s possible pitfalls!
Since everyone’s busy creating content that’s supposedly of higher quality compared to that of others, simply creating good quality content no longer suffices. What you need now is some off the mark social media and link building strategy for being able to reach the apex of SERPS and effectively execute your off-page SEO.
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