To understand what SEO link building packages are, we need to understand what SEO link building means. SEO simply stands for Search Engine Optimization, which is one of the commonest marketing strategies used on the internet today.
On the other hand, link building is an SEO task. Links are like streets between pages on the internet. It is only by linking these streets that people can navigate the internet. Therefore, link building is essential for search engines to discover how various pages on the internet are connected to each other.
Research has shown that links make up most of the search engine algorithms. This is because; it is only through links that search engines can judge the popularity of websites or pages. The popularity is judged based on the number of pages linked to them. Therefore, it goes without saying that the more pages linked to a website, the more popular it is likely to be.
In addition, it is through links that trustworthy and spam pages can be identified. In most cases, trustworthy pages have links from other trustworthy pages while spam pages have few links from trusted sources. In this regard, note that SEO link building is essential for improving the ranking of your website in search engines.
Again, there are various SEO link building packages in use today, but you need to understand that link building is an art requiring creativity, time, money as well as hustle among other things. And because SEO link building packages keep changing, you also need to understand link building packages, and the elements of links used by search engines.
Below are a few essentials of SEO link building packages:
1. Global popularity
Link building packages should be able to offer global popularity. The popularity of a website can be judged from the number of links to it. Therefore, the more popular a site is the more links it should have.
2. Local popularity
Apart from having global popularity, a site should also have local popularity. This refers to popularity that is more specific. For example, if your site is about dogs, links from other dog sites matter and are referred to as local links. SEO link building packages should also offer local popularity.
3. Anchor text
Search engines are all about keywords. And so with the right anchor text, your site should have high ranking in search engines. If various links are pointing towards a certain anchor text, search engines will recognize the website attached to that text as popular. Therefore, the link building package you choose should be one that offers the right anchor text.
4. Trust ranking
The internet contains so much spam pages and sites. Search engines usually rank trusted sites higher. Trust is measured using the link graph, which indicates that trustworthy sites are those that contain links from other trusted sites.
Overall, SEO link building packages should offer you more than link building. They should offer things that are looked for by search engines, so that your website can get a high ranking.
Contact CFA today to meet your SEO needs!